The sales funnel is a concept that every marketer should be familiar with. It’s the process of moving potential customers through the stages of awareness, interest, and desire, to purchase. With this article, I want to take you on a journey from start to finish in understanding what makes up this important business tool. After reading this article I hope you have more clarity around how to use this marketing strategy for your own benefit.
What is a Sale Funnel Anyway?
A sales funnel is a way to get people to buy things from you. A funnel will start with many people and end with just a few buying. It’s like an upside-down triangle. A big, wide middle, and then the top is pointy. The process begins with identifying potential customers, then moving them through the various stages of selling where they are offered different products or services at each stage until they become a customer that makes an actual purchase.
What Are The Stages of Sales Funnels?
A sales funnel has at least four main stages. In each one of these stages, your marketing campaigns will be designed to prompt them into taking action at that particular step for you to get an increase in conversions—and ultimately revenue from the funnel.
Stage One: Who are You?
The first stage is the “top of the funnel” or customers who are just learning about your company and looking into it for their own reasons, like through social media posts or a blog post they found in Google search results. They haven’t yet started to research or buy from you. an example of thIs is stage could be someone clicking on your product from a Facebook post, then landing on the homepage of your website.
Stage Two: What do You Sell?
The second stage is when a prospect starts to get more interested in what your company has and then needs some form of guidance on what they should be investing their time, money, and energy into. They’re looking for that “next step” that will bring them closer to making a purchase.
Stage Three: Why Should I Buy from You?
The third stage is the “bottom” of the funnel when prospects have narrowed their search to one or two companies. They want to know what makes your company different from all the rest. This is important because your prospects will be comparing you to your competition. An example of this stage would be when someone finds what they’re looking for on the homepage and then lands on a product page.
Stage Four: What Will They Get?
The fourth and final stage in a sales funnel is when prospects are convinced that they want to go ahead with their purchase. This can happen at any point, but most often it happens toward the end.
Now the customer has made and completed a purchase. This could be due to them having been convinced through one of your marketing campaigns, or it could be because they’ve already known about you for some time and have finally decided that now is the best time to buy.
How Will Sales Funnels Help My Online Business
It can be difficult to keep up with the latest marketing trends. We see new content, strategies, and tactics every day that is supposed to improve our business. But how do you know what will work for your online business? Wouldn’t it be great if there were a way to test all of these ideas before investing any time or money into them? Well, there is! The Sales Funnel offers marketers like you an easy way to implement a proven strategy in your own business. By using the steps outlined here, you’ll be able to maximize your ROI on marketing investments while also giving yourself peace of mind knowing that everything is working as planned.
I hope you now realize that sales funnels are an essential marketing tool for any online business. There is a minimum of 4 steps to any sales funnel, and with the right strategy, you can turn every lead into a customer. If you’ve made it this far I hope you found this article informative! Now go out there and start improving your sales funnels today.